I’m a Human Experience Designer and Photographer who is interested in the science of behaviour, driven by curiosity and daringly creative.

 

My Background

 

For as long as I can remember, I have been a curious person who learned by doing, often asking ‘why’ and ‘how’ from the time I was old enough to sell imported goods at my parent’s market stall. Those early experiences led me to pursue a degree in Law and Commerce while keeping photography as my creative outlet. As the person who had new ideas for just about everything, I have always wanted to understand how people think, what they feel and why they do what they do.

I now combine my interest in human behaviour and creativity to help businesses develop empathy and create exceptional experiences for their customers and employees. Photography is still my passion and an avenue for me to connect with people in a wholesome way.

Specialties

 
  • Design Thinking

  • Customer Experience Design

  • Qualitative Research

  • Workshop Design, Facilitation & Training

  • Prototyping & Wireframing

  • Business Analysis

  • Strategic Planning

  • Stakeholder Engagement

Industry Experience

  • Property

  • Creative Industries

  • Small Business

  • Financial Services

  • Gaming & Entertainment

  • Tourism

The details are important too.

What people say about me

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“Joey is impeccably professional and insanely personable. She brings new and interesting ideas to the table and is constantly challenging me with new concepts and ways to do business.”

 

“Joey is one of a handful of people I’ve encountered in my career that is able to diagnose and solve customer and strategic problems using a beautifully balanced mix of both rational and logical, as well as creative and intuitive thinking. She’s passionate, always curious and insightful, and a voracious reader across a whole range of disciplines. Joey is growth focussed and always open to learning new skills and trying new ways of doing things. I’ve worked with Joey on a number of customer experience and innovation projects and she is just a delight to work with on any project.”

Clarissa Keil, Digital Transformation, Innovation & Customer Experience Leader // Director, Two Griffins

 

“I've known Joey for 15 years, so I'd think I've got a pretty good grasp on who she is as a person and her strengths. By effortless nature Joey is an innovator, a thought leader, a disruptor, a creative, a strategist, an eternal learner and a warm soul. She offers incredible business insights, intelligent counsel, collaborative engagement and conscientious grit. Her knowledge and experience is merely the tip of the iceberg; hiding her tenacious passion for helping people and businesses make a real difference. Whatever's trending, you can bet Joey's across it, and is already thinking 2 steps ahead. Joey is one of the most impressive individuals I have the pleasure of knowing and it's truly an inspiration to be around her. She would be a highly valuable asset or a trustworthy advisor to any high performing team. ”

Mark Morris, Director Corporate Services - Queensland Premier’s Office

 

“It’s rare that you come across passion and talent like Joey. I had the pleasure of working with Joey as both a colleague at Riverside Marine and during her time consulting to projects with my fellow marketing team at Fantasea Cruising. Joey delivered a brilliant balance of creativity and meticulous strategy development to understand the gap we had in the international market. I was thoroughly impressed with her ideas and the project plan her and her team developed. Joey is an asset to any project.

Jose Gato, Customer Operations Manager - THE ICONIC

“Joey's curiosity and compassion for all things human centred amazes me. But she is not only satisfied with exploring new things; Joey also gets shit done. Joey lifts people up and challenges them so that they achieve more than they thought they could. Joey's ability to relate to people from all walks of life means she can inspire and move people towards actually doing while positively impacting team culture. If you have ever worked with her you'll understand that when I say that Joey is someone who you miss working with.”

Tim Anderson, Innovation Practice Lead // Fintech QLD Co-Founder 

 

“Authentic, vibrant, aware, competent - these are just 4 words I’d use to describe Joey. I had the pleasure of working closely with Joey as an innovation consultant at Glass and Co. Joey is impeccably professional and insanely personable. She brings new and interesting ideas to the table and is constantly challenging me with new concepts and ways to do business. Joey would be an asset to any company and I would work with her again in a heartbeat.”

Cassandra Russell, Strategic Change Manager - Blue Care

 

“I collaborated with Joey while working on a digital transformation project for the Clean Energy Finance Corporation. Joey undertook a business analysis role and was involved in a wide range of activities from developing a prioritisation methodology to capturing workflows and creating wireframes. She brings a lot of energy and enthusiasm and delivers a high standard of work. Joey is able to quickly understand and reach the heart of an issue. She is extremely capable and I would not hesitate in recommending Joey on any future projects. ”

Michael Halberstadt, Business Analyst - Energy Queensland

Design starts with empathy. You need to understand people before you’re able to their solve problems.

If you think I’d be a good fit for your team, project or life event, drop me a line and let’s grab coffee.